One of the major advantages of having a website spokesperson as a feature on a company’s site is that it elicits higher recall. This is the case because the site visitors are not just reading through the information available to them on the site’s home page, but they are also hearing them. The information that the website aims to share with them is both visible and audible to them, thus resulting to higher chances of and better quality of recall.
The Voice of a Website Spokesperson sticks
In the same manner that studying a language is more effective when the language is practiced both by reading it and listening to it, having visitors or potential clients both read and hear the company’s information helps them retain more of the information. Therefore, later on, even when they are not in front of the computer or the website, they may easily refer to it from memory because it has registered to them in two ways.
A website Spokesperson will pull the Visitor deeper into your content
Because a website spokesperson is a visually stimulating element in a website, it naturally increases a visitor’s interest in what information the site has to share with them. Even if they somehow know that the spokesperson, often an attractive person, is just on the home page, they still become more eager to check out the other links of the site and visit its other pages. If the site is programmed in such a way that the virtual spokesperson may appear in the other pages of the site, the more the visitors will keep wanting to check out the pages. It is not really because they are drawn to the person speaking to them, but it is their natural response to something that speaks to them, as opposed to something they will need to seek out or read.
Replay the Virtual Spokesperson
A website spokesperson starts talking the moment the page finishes loading. If visitors missed any information, they can choose to replay the recording. This way, they also have a form of control over the spokesperson. They can ask for information to be repeated, or, in case there are visitors who prefer to read through the written information after hearing the recording, they can also choose to stop it. This means that if a company is worried that the spokesperson might turn people away because of an added audible feature, they can be rest assured that its presence is never abrasive or bothersome, because it can be stopped too.