A video spokesperson is just like the very attractive receptionist that a company has at the front desk. When visitors, clients, or potential business partners enter the building, and are welcomed by these friendly and well-dressed receptionists, they are often pleased, their mood shifts to a better one, and they develop an even better impression of the company they are meeting with. Now, a company website’s video spokesperson is this person’s online counterpart. When people visit their page, they are immediately welcomed by a kind of virtual receptionist, and they will feel more connected to the company which the site represents.
Video Spokesperson – First impressions
If a visitor or client walked into a corporate building or office and they were allowed to simply let themselves into the office by finding the right floor and entering the office door, they will still be able to get or find what they came for, but things will probably seem too formal or stiff. Unlike when they were warmly welcomed by a receptionist, they may take time in easing into the office’s environment.
The benefits of a Video Spokesperson
This scenario is closer to visiting a website with no virtual receptionist or spokesperson. The visitor will be able to find his or her way around the site, but may take more time. Moreover, he or she may not easily recall the domain name or even spend more time getting to know the other content of the site after he or she has gotten the basic information needed. In a nutshell, companies with well trained receptionists, or websites with attractive virtual receptionists, are easier to recall than those without them. Their visit becomes functional as well as social, and not just simply functional with no recall.
Your image presented by a Video Spokesperson
Putting it simply, a website with a video spokesperson has more character, more personality, and makes more impression than those without. Having one in a website also makes visitors stay longer since they feel that they saved up time by listening to the spokesperson instead of reading. Then, after they listen to what the spokesperson has to stay, they already have a better idea of what the site can tell them. They can navigate it more efficiently and has gotten to know the company it represents more clearly and much faster. Some people also feel that the approach of having a video spokesperson is more personal and more thoughtful, so they feel that they can talk even better with the actual people in the company.
